Multi-Touch Attribution

Multi-Touch Attribution

  • measurement of value of each touch-point from many devices describing customer journey that leads to a conversion.
  • person level impressions, clicks and video views contribute more on MTA model.
  • Determines which touch point is more in helping the conversions than the others.
  • Custom attribution models which uses the both Rules based: position based(u-based), time decay, w-shaped Algorithmic based: Markov chains.