Unified Measurement

Unified Measurement

Heliosz's Unified Marketing Measurement framework enables the organizations to get the strong grip of holistic marketing activities and KPIs in a single roof by encompassing the analytical and statistical tools. Our framework uses the multi touch attribution modelling, marketing mix modelling and forecasting models to drive our marketing analytics platform. This gives the ability to know 360-degree view of the marketing to measure and optimize the business in a very granular level with actionable insights which leads to take timely decisions to control the marketing activities and initiate strategic marketing approaches to reach the goal.

Benefits of Unified Measurement

  • Online and Offline Data Visibility
  • Individual Level and Aggregate Data
  • Integrated Data View
  • Real-time Insights