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Assortment & Distribution Accelerator

Optimizes SKU portfolios and distribution strategies to drive growth and minimize cannibalization.

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Key Features of Assortment & Distribution Accelerator
SKU Rationalization

Identify underperforming products to streamline portfolios, reduce costs, and maximize category growth.

Distribution Gap Analysis

Spot missed opportunities across channels and regions to expand reach and boost market share.

Launch Success Playbooks

Apply data-driven frameworks to accelerate product adoption, improve execution, and increase launch ROI.

Cannibalization vs. Incrementality

Measure product impact precisely to distinguish true growth from internal sales shifts.

WORKFLOW
How It Works?
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Step 1
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Data Collection
We gather POS, retailer, and syndicated data to create a complete market view.
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Step 2
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Gap & Overlap Analysis
Our system detects distribution gaps and assortment overlaps that impact performance.
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Step 3
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Incrementality Modeling
We measure SKU incrementality versus cannibalization to identify true growth drivers.
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Step 4
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Assortment Recommendations
AI-powered insights recommend the optimal product mix and launch support strategy.
Step 1
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Data Collection
We gather POS, retailer, and syndicated data to create a complete market view.
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Step 2
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Gap & Overlap Analysis
Our system detects distribution gaps and assortment overlaps that impact performance.
mobile-flow
Step 3
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Incrementality Modeling
We measure SKU incrementality versus cannibalization to identify true growth drivers.
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Step 4
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Assortment Recommendations
AI-powered insights recommend the optimal product mix and launch support strategy.

Smarter Portfolios for Stronger Growth

The Assortment & Distribution Accelerator empowers brands to make confident product and distribution choices by turning fragmented retail and POS data into clear, actionable insights. It highlights which SKUs drive real category growth, which ones dilute performance, and where distribution gaps exist. This ensures teams invest in the right products, in the right places, at the right time.

By combining incrementality modeling with distribution gap analysis, businesses can simplify portfolios, reduce costs, and boost coverage without sacrificing growth. The result is a sharper product mix, stronger launches, and a more efficient path to capturing market share.

Business Outcomes
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Higher distribution coverage (ACV/numeric)

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Reduced SKU complexity & costs

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More successful product launches

Other Accelerators
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    Accelerate Your Next Big Launch
    Work with our team to design smarter assortments and distribution plans that cut costs and boost market share.