Marketing Effectiveness Measurement

Replacing traditional MMM and MTA with an Agentic AI-driven measurement system for unified, faster, and smarter marketing decisions.

Key Features of CampaignX

AI-Powered Taxonomy for POES

Automatically classifies Paid, Owned, Earned, and Shared media for unified, scalable reporting.

Marketing Effectiveness Measurement

Quantifies ROI of every marketing lever — from TV to TikTok — using unified models

TCIO (Total Commercial Impact Optimization)

Connects marketing, trade, and revenue drivers to measure total commercial performance

Scenario Simulation & Budget Optimization

“What-if” analysis to reallocate budgets dynamically for the highest ROI

Conversational Insights via Agentic AI

Ask for ROI, trade-offs, or forecast guidance — get intuitive answers instantly.

WORKFLOW

How It Works?

Step 1

Data Ingestion

Integrates data from media, CRM, sales, and trade sources.

Step 2

Advanced Modeling

Cleans and classifies data with AI-driven taxonomy.

Step 3

Actionable Insights

Runs unified ROI and elasticity models.

Step 4

Optimized Recommendations

Generates predictive and prescriptive insights in natural language.

Step 1

Data Ingestion

Integrates data from media, CRM, sales, and trade sources.

Step 2

Advanced Modeling

Cleans and classifies data with AI-driven taxonomy.

Step 3

Actionable Insights

Runs unified ROI and elasticity models.

Step 4

Optimized Recommendations

Generates predictive and prescriptive insights in natural language.

Turning Data Into Decisions

CampaignX goes beyond traditional reporting by transforming raw marketing and sales data into insights you can act on immediately. It not only measures the past but also simulates future scenarios, helping teams understand the full impact of every marketing and trade investment. With AI-driven conversational insights, stakeholders can explore results, test strategies, and align on decisions without waiting for analysts to crunch numbers.

By connecting modeling, attribution, and optimization into a single platform, CampaignX empowers marketers and commercial teams to move from reactive planning to proactive growth. Decisions are backed by accurate, up-to-date data, allowing organizations to optimize budgets, improve ROI, and confidently invest in initiatives that drive measurable business results.

Business Outcomes

Faster ROI measurement cycles (weeks → days).

Improved marketing efficiency through unified attribution.

Clarity on total marketing and trade impact.

AI-assisted decision-making without technical dependency.

Other Accelerators

OneData – Talk to My Data

Unified, trusted data foundation enabling connected insights across all functions.
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Demand & Supply Planning Accelerator

Improve forecasting accuracy, demand visibility, and risk mitigation for supply.
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Price & Promo Accelerator

Optimize pricing, trade, and promotions to maximize revenue and growth.
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RGM Accelerator

Holistic revenue solution for pricing, margins, and value capture.
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Assortment & Distribution Accelerator

Drive growth with optimized SKU portfolios and smarter distribution strategies.
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eCommerce & Digital Shelf Accelerator

Enhance digital retail performance through optimized content and sales attribution.
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Maximize Media Impact with AI-Powered Insights

Whether you want to boost ROI, streamline planning, or automate optimization, our team is ready to help you transform your media investments with data and AI.