July 13, 2026

Marketers Still Struggle to Turn Measurement Data Into Budget Decisions

A new Ebiquity-WFA report finds only 15% of marketing leaders say effectiveness data primarily drives budget decisions, despite heavy investment in measurement tools. Fifty-four percent say insights arrive too late to act on, and just 14% of marketers and CFOs agree on what "effectiveness" even means, exposing a growing gap between data and decision-making.

July 09, 2026

How Brands Are Using Reddit to Ride World Cup Fan Hype

Reddit's in-house creative team, KarmaLab, is helping brands like DoorDash and Coors Light engage soccer fans through contextual, low-key ads rather than traditional sponsorships. DoorDash serves moment-based ads tied to game events, while Coors Light built an interactive chant tool that's logged over 1.7 million participations. The approach favors listening and light engagement over heavy promotion.

July 08, 2026

Marketers Didn't Lose Their Data - They Lost Control of Where It Works

Brands moved data in-house via CDPs after cookies vanished, but activation still happens on platforms, retailers and clean rooms they don't own. The piece argues real control now means coordinating identity, consent and measurement across fragmented ecosystems not just owning data a shift AI is set to accelerate as it moves from analyzing data to acting on it.

June 23, 2026

Gap Turns to AI Across Marketing Channels for Its Full Brand Lineup

Gap is rolling out AI across marketing for its Gap, Old Navy, Banana Republic and Athleta brands. Google Cloud will unify customer data, Zeta Global will build an AI marketing engine, and Publicis Sapient will link marketing to real customer behavior. The goal: faster campaigns and more personalized shopping experiences.

June 08, 2026

AI Tools Are Ready. Most Company Structures Are Not

Adding AI to an unchanged organization produces limited returns. Research shows organizational factors account for twice as much AI impact as individual effort. The real competitive divide is forming between companies that have redesigned for AI and those still running new tools through old processes.

June 08, 2026

AI Analytics Is Moving From Insight to Autonomous Decision-Making

The next frontier in data analytics goes beyond dashboards and queries. AI systems that understand company strategy, automate workflows end-to-end, and adapt to usage patterns will make real-time decision support a standard capability, not a competitive advantage.